Strategic Planning
Having a road map for your project is as important as having one for your business. Proper planning helps you determine direction, identify priorities and set goals, expending energy where it's needed the most. Effective strategic planning also helps you determine if your efforts have been successful. GECG has resources for all of your planning needs including Marketing Research, Small Business Development and other Project Management Services.
Campaign Management
A successful marketing campaign takes planning, testing and proper execution to improve marketing efficiency and effectiveness. GECG uses traditional and digital strategies to assist you in planning and implementing a successful integrated marketing and communications campaign using branding, advertising, social media, public relations and interactive strategies.
Branding
Your brand is what separates you from your competition and developing a strong brand takes effort. Branding includes your marketing messages, the design and delivery of key communication vehicles, and even the customer service you provide. GECG can help you re-tool and/or solidify your brand. We also make sure your projects are aligned with your brand by integrating your strategies through every point of contact.
Advertising
Many small to medium-sized businesses cannot afford to advertise in the more traditional sense like TV and radio ads. GECG can help you promote your business on a first class advertising network giving you global exposure. Our advertising network partner has clients large and small, including national clients like Disney, KIA, U.S. Cellular, Tom's of Maine and CDW.
Email Marketing
Although some people equate email marketing with SPAM (boo...hiss), nothing could be further from the truth. When done correctly, it establishes loyalty and trust and increases brand awareness and sales. It is also easy to do because it's automated, easy to track giving you loads of data, results are immediate and, best of all, it's inexpensive.
Website Development
Many small to medium-sized businesses mistakenly think they either can't afford or don't need a website. Again, nothing could be further from the truth. Do not underestimate how important this inexpensive tool is in giving you an online presence, branding your business, and allowing you to communicate with and capture information from those visiting your site. GECG can assist you in content creation and management, SEO ranking services and monetization.
Social Media
Need to create or increase your social media presence? We can help you promote your brand and increase your customer base using social media sites for targeted communication and promotions. GECG can assist you with things like getting more Facebook likes and Twitter followers. We also have a targeted LinkedIn marketing program to aid you in lead generation.
Digital Strategy
GECG can assist you with creating strategies to integrate all of your digital tools including email marketing, banner advertising, blogging, wireless text messaging and instant messaging to make your brand consistent or a campaign seamless.
Interactive Media
Guess what? If you have a website and Social Media sites, you are already interacting with potential clients. GECG helps you use all of your online tools to create a presence, promote your brand and target promotions...all designed to increase your customer base and ultimately your bottom line.
Blogging
GECG will help your company expand its online presence by using SEO techniques including linkbuilding and blog development and integration. We will assist you in creating high quality content that interests you and your clients, positions you as an expert in your industry and boosts your website ranking.
